To meet growing demand, LIFT is seeking a full-time or nearly full-time graphic design role focused on creation of visual communication for shopper-facing digital point-of-sale messaging. Requirements: Illustration of retailer-specific templates to fit customer brand equities and visual identity mandatories; copy writing of compelling call-to-action messaging that is on-brand; practical application of typography and page [...]

New suggestive selling technology for c-stores generates custom upsell offers

Platform helps retailers effortlessly up-sell shoppers NACS Show 2010 ATLANTA – LIFT Retail Marketing Technology announced the launch of its LIFT Station platform – an integrated suggestive selling point-of-sale technology for convenience stores. LIFT is previewing the new system at the 2010 NACS Show (www.nacsonline.com) in Atlanta, October 5 – 8, 2010 at booth #1527. [...]

Having worked for the past year to get the LIFT Station ready for market and proven in the field, we couldn’t wait to get to NACS to start showing off all of our hard work.  The reaction has been amazing.  Everyone we talk to understands the power of interactive suggestive selling at the point of [...]

We needed to create a “fake” convenience store brand for all of our demos. Doug’s family runs a chain called “OneStop” in southern Illinois. We figured we would keep it in the family and adopted OneStop as our demo brand. The creative branding came out great…but some people did think it looks a little “devilish.”